Forge identity
Heavy industry, light on its feet — a robotics brand built to scale across hardware and screen.
Meridian Health · 2025
Meridian app
A patient app designed to stay calm under pressure, from naming to the shipped product.
The brief was simple to say and hard to do: make something that doesn’t look like everything else in the category. We started where we always do — with the argument, not the artwork.
The work
Strategy first, then a system flexible enough to live everywhere it needed to, and disciplined enough to stay recognisable. We designed it, built it, and shipped it alongside the team.
The result earns attention without shouting — and, more importantly, keeps it.
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