Forge identity
Heavy industry, light on its feet — a robotics brand built to scale across hardware and screen.
Lumen Energy · 2023
Lumen launch
Naming, identity and a launch site in nine weeks, for a clean-energy startup in a hurry.
The brief was simple to say and hard to do: make something that doesn’t look like everything else in the category. We started where we always do — with the argument, not the artwork.
The work
Strategy first, then a system flexible enough to live everywhere it needed to, and disciplined enough to stay recognisable. We designed it, built it, and shipped it alongside the team.
The result earns attention without shouting — and, more importantly, keeps it.
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